Aluram Purple Shampoo 33.8 oz. - 1000 mL
Banish brass and boost brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights & color. Rosehip & Biotin replenish nutrients, adding shine and strength.
For All Hair
- brightens and enhances blondes without drying
- color-correcting shampoo that can be used after lightening services, or perfect for use at home to keep brassy tones away
- rosehip and biotin infused to add radiance and strength
Directions: Apply a generous amount through wet hair and let sit for 2 to 5 minutes. Rinse and follow with Aluram Conditioner.
Gluten, sulfate, paraben, and cruelty free, our vegan formulations start in a base of coconut water. We’ve “cleaned” up haircare. Unconditional & uncomplicated,
Aluram is the new norm for beauty.