---

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from beautywellness.ca (the Site). 

3 Types of Personal Information Collected:

1) Device Information 
When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies: 
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. 
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
- “Web beacons”, “tags” (i.e. Google or Bing), and “pixels” (i.e. Facebook) are electronic files used to record information about how you browse the Site. 

2) Order Information
Additionally, when you make a purchase or attempt to make a purchase through the Website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and debit card numbers), email address, and phone number. We refer to this information as “Order Information”. 

3) Opt-in Information for Bulletins
Also, if you opt-in and willingly subscribe to an email or text message list, for a news or bulletin service that we offer, we will collect either the email address or mobile phone number that you have volunteered to provide. We call this "Opt-in Information".

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Order Information and Opt-in Information. 

The Use of Order Information
We use the Order Information that we collect primarily to fulfill any orders placed through the Site. The use of the Order Information provided when you place an order includes, but is not limited to processing your payment, arranging for shipping, providing order confirmation & shipping details, and communicating with you order related questions, updates or information. Additionally, we use this Order Information to screen our orders for potential risk or fraud.

The Use of Device Information
We use the technology Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

The Use of Opt-in Information
OPT-IN EMAILS:
If, and only if, you first grant us permission to do so by choosing to opt-in and subscribe to our Email VIP List, we will send you occasional updates and promotional offers from BeautyWellness.ca, including cart reminders via email. Consent is not required as a condition of purchase. To unsubscribe, click the unsubscribe link in any such received emails or request to unsubscribe via an email to info@beautywellness.ca. Message frequency may vary. Forms to opt-in and subscribe to our Email VIP List are located at checkout and potentially on other pages of our Website.
OPT-IN TEXT MESSAGES (SMS):
If, and only if, you first grant us permission to do so by choosing to opt-in and subscribe to our Text Message (SMS) VIP List, we will send you occasional updates and promotional offers from BeautyWellness.ca, including cart reminders via text message (SMS) to the mobile number provided. Normal messaging rates apply and the frequency of messages may vary. To unsubscribe, reply STOP or request to unsubscribe via an email to info@beautywellness.ca. The checkbox to opt-in and subscribe to our Text Message (SMS) VIP List is located as part of the checkout page. No mobile contact information will be shared with any 3rd parties for use in any fashion other than for the BeautyWellness.ca Inc. uses, already mentioned above.

Sharing you personal Information 
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

Also, we use Shopify's "Standard" level of information sharing with Facebook via Facebook Pixel.  Facebook Pixel is a third-party cookie that collects and shares customers’ browsing behavior on our online store with Facebook. Facebook uses our customer data to present products, page posts, and ads to customers. Browser-based ad blockers can prevent the pixel from collecting data.

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

Behavioral advertising 
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you via Bing, Google, Facebook and Instagram. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. 

You can opt-out of targeted advertising by using the links below: 
- Facebook: https://www.facebook.com/settings/?tab=ads 
- Google: https://www.google.com/settings/ads/anonymous 
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads 

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. 

Do not track 
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

Data retention 
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

Changes 
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. 

Contact us 
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@beautywellness.ca or by mail using the details provided below: 

BEAUTYWELLNESS.CA INC., 
CITYSIDE PO, 
5035 HURONTARIO STREET, 
P.O. Box 10007, 
MISSISSAUGA, ON, 
L4Z 3X7