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WELLA PROFESSIONAL IS CHANGING THE PACKAGING FOR ITS WELLA COLOR CHARM LINES. THE FORMULA IS THE SAME. As such, the product that you receive may have the latest packaging and will not necessarily match the product image(s) shown here.
Moving forward, the extra numbers after the "/" in the colour name are now gone.


NOTE: Colour developer is sold separately
Wella Color Charm Permanent Liquid Hair Colour - 42 mL
CHOOSE LIQUID COLOR FOR QUICK, FULL-HEAD SERVICES, EASY BOTTLE APPLICATION AND RELIABLE RESULTS
Wella colour charm Permanent Liquid Colour saturates and fuses with the hair to deliver a TRUE-TO-TONE color that is exceptionally fade resistant.
Liquid Colour provides a vibrant palette without boundaries with 62 easily intermixable shades to express your creativity.
- Long-lasting, fade resistant results with Liquifuse™ technology
- Excellent gray coverage covers the most resistant grays
- Economical 1:2 mix ratio
- Vibrant palette without boundaries in neutral, ash, gold, warm and red shades
- Up to 60% more conditioning than the leading competitor
- Up to 43% more shine (vs. untreated hair).
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