{"product_id":"alcove-violet-shampoo-1-l-32-oz-made-in-canada-paraben-sulfate-free","title":"Alcove Violet Shampoo 950 mL \/ 32 oz. Made in Canada - Paraben \u0026 Sulfate Free","description":"\u003ch2\u003eAlcove Violet Shampoo 950 mL \/ 32 oz. Made in Canada - Paraben \u0026amp; Sulfate Free\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYellow hair? Not cute—but please do not worry, our Alcôve Violet Shampoo is here to save the day! Specially designed for colored and highlighted hair, this toning shampoo neutralizes brassy, faded tones while bringing life and vibrancy back to your blonde locks. Whether your hair is naturally light or color-treated, it helps refresh and maintain your hue, keeping it looking bright and beautiful for longer. With just a few washes, you’ll notice your highlights looking cooler, shinier, and more radiant than ever!\u003c\/p\u003e\n\u003cp\u003eMore than just a toner, our formula also moisturizes and strengthens hair, helping to reduce breakage and maintain healthy, touchable strands. Perfect for all hair types, it provides the care your color-treated hair needs while keeping your look fresh, polished, and full of movement. Say goodbye to dull, yellow tones and hello to vibrant, head-turning hair you’ll love showing off every day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMoisturizing\u003c\/li\u003e\n\u003cli\u003eStrengthening\u003c\/li\u003e\n\u003cli\u003eRefreshes and maintains highlights\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eApply the Violet Shampoo on wet Hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently massage the scalp to emulsify and activate the lather.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMassage into roots for 1-2 minutes to remove build-up, then rinse.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFollow with the Violet Conditioner.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDo not use this product consecutively, use only when yellow tones or brassiness reappear.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDo not apply on platinum blonde hair. Use caution if applying on porous pre-lightened hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho it's For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse if you have\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColoured Hair\u003c\/li\u003e\n\u003cli\u003eDry Hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTips and Tricks:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eMix and match our shampoo and conditioner to suit your needs:\u003cbr\u003eUse Daily Conditioner if you wash your hair more than 3 times per week.\u003cbr\u003eOpt for Hydrating Conditioner if you have split ends.\u003cbr\u003eTry Volumizing Conditioner for flat hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProtect your color beyond the shower by using a heat protector, such as our Thermal Protection Spray, to further safeguard your highlights.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWATER (EAU), SODIUM C14-16 OLEFIN SULFONATE, SODIUM LAURYL SULFOACETATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL 2-SULFOLAURATE, GLYCERIN, STYRENE\/VP COPOLYMER, PHENOXYETHANOL, PARFUM (FRAGRANCE), DISODIUM 2-SULFOLAURATE, PEG-150 DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, C10-16 OLEFIN, SILICONE QUATERNIUM-16, EXT. VIOLET 2 (CI 60730), SODIUM BENZOATE, UNDECETH-11, CITRIC ACID, SODIUM DODOXYNOL-40 SULFATE, BENZOIC ACID, BENZYL SALICYLATE, TETRASODIUM EDTA, BUTYLOCTANOL, UNDECETH-5, LINALOOL, BLUE 1 (CI 42090), SORBIC ACID, ACETIC ACID, SODIUM HYDROXIDE, OENOTHERA BIENNIS (EVENING PRIMROSE) OIL, PUNICA GRANATUM (POMEGRANATE) SEED OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ARGANIA SPINOSA KERNEL OIL, ISOPROPYL ALCOHOL, PEG-50 SHEA BUTTER, MANGIFERA INDICA (MANGO) FRUIT EXTRACT\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"Default Title","offer_id":51035294433500,"sku":"ALCOVE-ViS-950ML","price":40.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/ALCOVE-ViS-950ML-1000x1000-Q90-A.jpg?v=1780446479","url":"https:\/\/beautywellness.ca\/products\/alcove-violet-shampoo-1-l-32-oz-made-in-canada-paraben-sulfate-free","provider":"BeautyWellness.ca","version":"1.0","type":"link"}