{"title":"Wella Liquid Color","description":"\u003ch4\u003eThere are over 60 different Wella Permanent Liquid Color Shades. \u003c\/h4\u003e\n\u003ch4\u003eUse the FILTER by BRAND to zero in on different TONAL FAMILIES. \u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/beautywellness.ca\/collections\/wella-liquid-color\"\u003e\u003cstrong\u003eVIEW ALL LIQUID SHADES\u003c\/strong\u003e\u003c\/a\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVIEW SPECIFIC TONAL FAMILIES:\u003c\/strong\u003e\u003cbr\u003e\u003ca href=\"https:\/\/beautywellness.ca\/collections\/wella-liquid-color?constraint=wella-liquid-additive-shades\"\u003eAdditives\u003c\/a\u003e • \u003ca href=\"https:\/\/beautywellness.ca\/collections\/wella-liquid-color?constraint=wella-liquid-natural-shades\"\u003eNatural \u003c\/a\u003e • \u003ca href=\"https:\/\/beautywellness.ca\/collections\/wella-liquid-color?constraint=wella-liquid-intense-natural-shades\"\u003eIntense Natural\u003c\/a\u003e • \u003ca href=\"https:\/\/beautywellness.ca\/collections\/wella-liquid-color?constraint=wella-liquid-ash-shades\"\u003eAsh\u003c\/a\u003e • \u003ca href=\"https:\/\/beautywellness.ca\/collections\/wella-liquid-color?constraint=wella-liquid-intense-ash-shades\"\u003eIntense Ash\u003c\/a\u003e •   \u003ca href=\"https:\/\/beautywellness.ca\/collections\/wella-liquid-color?constraint=wella-liquid-natural-gold-shades\"\u003eNatural Gold\u003c\/a\u003e • \u003ca href=\"https:\/\/beautywellness.ca\/collections\/wella-liquid-color?constraint=wella-liquid-gold-shades\"\u003eGold\u003c\/a\u003e • \u003ca href=\"https:\/\/beautywellness.ca\/collections\/wella-liquid-color?constraint=wella-liquid-natural-warm-shades\"\u003eNatural Warm\u003c\/a\u003e • \u003ca href=\"https:\/\/beautywellness.ca\/collections\/wella-liquid-color?constraint=wella-liquid-warm-shades\"\u003eWarm\u003c\/a\u003e • \u003ca href=\"https:\/\/beautywellness.ca\/collections\/wella-liquid-color?constraint=wella-liquid-warm-violet-shades\"\u003eWarm Violet\u003c\/a\u003e • \u003ca href=\"https:\/\/beautywellness.ca\/collections\/wella-liquid-color?constraint=wella-liquid-red-gold-shades\"\u003eRed Gold\u003c\/a\u003e • \u003ca href=\"https:\/\/beautywellness.ca\/collections\/wella-liquid-color?constraint=wella-liquid-red-shades\"\u003eRed\u003c\/a\u003e • \u003ca href=\"https:\/\/beautywellness.ca\/collections\/wella-liquid-color?constraint=wella-liquid-warm-red-shades\"\u003eWarm Red\u003c\/a\u003e • \u003ca href=\"https:\/\/beautywellness.ca\/collections\/wella-liquid-color?constraint=wella-liquid-red-violet-shades\"\u003eRed Violet\u003c\/a\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eA VISUAL LAYOUT OF THE VARIOUS SHADES\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","products":[{"product_id":"wella-color-charm-1n-black-permanent-liquid-hair-color-42-ml-1-42-fl-oz","title":"1N Black Liquid Wella Color Charm Permanent Liquid Hair Color - 42 mL (1.42 fl. oz.) - This was called 1N\/051 before.","description":"\u003ch1\u003e1N Black\u003c\/h1\u003e\n\u003ch2\u003eWella Color Charm Permanent Liquid Hair Color - 42 mL (1.42 fl. oz.)\u003c\/h2\u003e\n\u003ch3\u003e100% Gray Coverage | Vibrant, long lasting, fade resistant results.\u003c\/h3\u003e\n\u003ch2\u003e\u003cspan style=\"color: rgb(21, 169, 74);\"\u003e\u003cstrong\u003eNOTE: This was called \u003cspan style=\"text-decoration: underline;\"\u003e1N\/051\u003c\/span\u003e before.\u003c\/strong\u003e \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(21, 169, 74);\"\u003eIt is the same product but the name has been updated to remove the second part after the \"\/\".  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTWO WELLA COLOR CHARM RESOURCES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca rel=\"noopener\" title=\"WELLA COLOR CHARM SHADE CHART\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Shade-Chart_d4a8442f-144f-447b-9f54-bb3faa0559a3.pdf?v=1758826281\" target=\"_blank\"\u003eCHECKOUT THE WELLA COLOR CHARM SHADE CHART (SINGLE PAGE)\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003e\u003ca rel=\"noopener\" title=\"WELLA COLOR CHARM SHADE CHART\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Shade-Chart_d4a8442f-144f-447b-9f54-bb3faa0559a3.pdf?v=1758826281\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003ca rel=\"noopener\" title=\"WELLA COLOR TECHNICAL GUIDE\" href=\"https:\/\/www.wellaed.com\/resourcelibrary\/viewcontent.aspx?id=4592\" target=\"_blank\"\u003eCHECKOUT THE WELLA COLOR CHARM MASTER TECHNICAL GUIDE (A BIG RESOURCE DOCUMENT)\u003cstrong\u003e\u003c\/strong\u003e\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eWELLA PROFESSIONAL IS CHANGING THE PACKAGING FOR ITS WELLA COLOR CHARM LINES. THE FORMULA IS THE SAME.  As such, the product that you receive may have the latest packaging and will not necessarily match the product image(s) shown here. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eMoving forward, the extra numbers after the \"\/\" in the colour name are now gone.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/WELLA-NEW-LOOK-1000x1000-Q90-A.jpg?v=1720740570\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/WELLA-NEW-LOOK-1000x1000-Q90-B.jpg?v=1720740569\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eNOTE: Colour developer is sold separately\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eWella Color Charm Permanent Liquid Hair Colour - 42 mL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella_ColorCharm_Permanent_Liquid_Color-Vibrant.png?v=1758825535\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella_ColorCharm_Permanent_Liquid_Color.png?v=1758825424\" alt=\"\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella_ColorCharm_Permanent_Liquid_Color-Bottles.png?v=1758825449\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCHOOSE LIQUID COLOR FOR QUICK, FULL-HEAD SERVICES, EASY BOTTLE APPLICATION AND RELIABLE RESULTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWella colour charm Permanent Liquid Colour saturates and fuses with the hair to deliver a TRUE-TO-TONE color that is exceptionally fade resistant.\u003cbr\u003eLiquid Colour provides a vibrant palette without boundaries with 62 easily intermixable shades to express your creativity.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLong-lasting, fade resistant results with Liquifuse™ technology\u003c\/li\u003e\n\u003cli\u003eExcellent gray coverage covers the most resistant grays\u003c\/li\u003e\n\u003cli\u003eEconomical 1:2 mix ratio\u003c\/li\u003e\n\u003cli\u003eVibrant palette without boundaries in neutral, ash, gold, warm and red shades\u003c\/li\u003e\n\u003cli\u003eUp to 60% more conditioning than the leading competitor\u003c\/li\u003e\n\u003cli\u003eUp to 43% more shine (vs. untreated hair).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e_____\u003ca rel=\"noopener\" title=\"WELLA COLOR CHARM SHADE CHART\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Shade-Chart_d4a8442f-144f-447b-9f54-bb3faa0559a3.pdf?v=1758826281\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/COLOR-THEORY-LEVEL-AND-TONE.png?v=1758827664\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/UNDERSTANDING_HAIR_COLOR_LEVELS_AND_TONES.png?v=1758827574\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch3\u003eMIXING INSTRUCTIONS\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMIXING RATIO 1:2 (1 part color + 2 parts developer)\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eDetermine the desired amount of product needed.\u003c\/li\u003e\n\u003cli\u003eChoose the application method — applicator bottle or bowl and brush. Liquid hair color\u003cbr\u003eis ideal for bottle application, while gel hair color is perfect for use with bowl and brush.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1:2 mixing ratio: \u003c\/strong\u003eMix together well — 1 part WELLA COLORCHARM Permanent Hair Color\u003cbr\u003eto 2 parts Developer (10, 20, 30 or 40 Volumes)\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/DEVELOPERS-PART-2.png?v=1758836506\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/WELLA-CHOOSE-YOUR-DEVELOPER.png?v=1758836484\"\u003e\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE TONING ADDITIVES\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e050 COOLING VIOLET\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReduces unwanted warm tones\u003c\/li\u003e\n\u003cli\u003eAdd to existing permanent formulas\u003c\/li\u003e\n\u003cli\u003eMixing ratio 2-4 capfuls, per application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSTRAND TEST\u003c\/h3\u003e\n\u003cp\u003ePerforming a strand test is always recommended, especially if the hair is porous or has previously been subjected to lighteners, permanent waves, chemical hair relaxers or hair color.\u003cbr\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eMix a small amount of chosen color(s) formula according to directions.\u003c\/li\u003e\n\u003cli\u003eApply to selected strands of hair in a discreet area.\u003c\/li\u003e\n\u003cli\u003eProcess for 10 minutes, check color results.\u003c\/li\u003e\n\u003cli\u003eContinue to check every 5 minutes until desired result is achieved.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\n\u003ca rel=\"noopener\" title=\"WELLA COLOR CHARM SHADE CHART\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Shade-Chart_d4a8442f-144f-447b-9f54-bb3faa0559a3.pdf?v=1758826281\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca rel=\"noopener\" title=\"WELLA COLOR CHARM SHADE CHART\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Shade-Chart_d4a8442f-144f-447b-9f54-bb3faa0559a3.pdf?v=1758826281\" target=\"_blank\"\u003e\u003cstrong\u003eCHECKOUT THE WELLA COLOR CHARM SHADE CHART\u003c\/strong\u003e\u003c\/a\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":46967414227164,"sku":"WE-CC-LIQ-1N-BLACK","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-1N-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1758818422"},{"product_id":"12n-high-lift-blonde-wella-professional-color-charm-permanent-liquid-hair-color","title":"12N High Lift Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Natural Shades (Before was called 12N\/1200 Blonde)","description":"\u003ch1\u003e12N High Lift Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eNatural Shades (N)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 12N\/1200 Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47734114877660,"sku":"Wella-Liquid-12N","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-12N-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772735388"},{"product_id":"10n-satin-blonde-wella-professional-color-charm-permanent-liquid-hair-color-natural-shades-before-was-called-10n-1001-satin-blonde","title":"10N Satin Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Natural Shades (Before was called 10N\/1001 Satin Blonde)","description":"\u003ch1\u003e10N Satin Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eNatural Shades (N)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 10N\/1001 Satin Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47739168915676,"sku":"Wella-Liquid-10N","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-10N-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772744142"},{"product_id":"9n-very-light-blonde-wella-professional-color-charm-permanent-liquid-hair-color-natural-shades-before-was-called-9n-911-very-light-blonde","title":"9N Very Light Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Natural Shades (Before was called 9N\/911 Very Light Blonde)","description":"\u003ch1\u003e9N Very Light Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eNatural Shades (N)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 9N\/911 Very Light Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47739591491804,"sku":"Wella-Liquid-9N","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-9N-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772744962"},{"product_id":"8n-light-blonde-wella-professional-color-charm-permanent-liquid-hair-color-natural-shades-before-was-called-8n-811-light-blonde","title":"8N Light Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Natural Shades (Before was called 8N\/811 Light Blonde)","description":"\u003ch1\u003e8N Light Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eNatural Shades (N)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 8N\/811 Light Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47739842363612,"sku":"Wella-Liquid-8N","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-8N-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772745171"},{"product_id":"7n-medium-blonde-wella-professional-color-charm-permanent-liquid-hair-color-natural-shades-before-was-called-7n-711-medium-blonde","title":"7N Medium Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Natural Shades (Before was called 7N\/711 Medium Blonde)","description":"\u003ch1\u003e7N Medium Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eNatural Shades (N)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 7N\/711 Medium Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47739921629404,"sku":"Wella-Liquid-7N","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-7N-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1776631710"},{"product_id":"6n-dark-blonde-wella-professional-color-charm-permanent-liquid-hair-color-natural-shades-before-was-called-6n-611-dark-blonde","title":"6N Dark Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Natural Shades (Before was called 6N\/611 Dark Blonde)","description":"\u003ch1\u003e6N Dark Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eNatural Shades (N)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 6N\/611 Dark Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47739941028060,"sku":"Wella-Liquid-6N","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-6N-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1776631514"},{"product_id":"5n-light-brown-wella-professional-color-charm-permanent-liquid-hair-color-natural-shades-before-was-called-5n-511-light-brown","title":"5N Light Brown - Wella Professional Color Charm Permanent Liquid Hair Color - Natural Shades (Before was called 5N\/511 Light Brown)","description":"\u003ch1\u003e5N Light Brown\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eNatural Shades (N)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 5N\/511 Light Brown)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47740076523740,"sku":"Wella-Liquid-5N","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-5N-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772745979"},{"product_id":"4n-medium-brown-wella-professional-color-charm-permanent-liquid-hair-color-natural-shades-before-was-called-4n-411-medium-brown","title":"4N Medium Brown - Wella Professional Color Charm Permanent Liquid Hair Color - Natural Shades (Before was called 4N\/411 Medium Brown)","description":"\u003ch1\u003e4N Medium Brown\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eNatural Shades (N)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 4N\/411 Medium Brown)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47740321857756,"sku":"Wella-Liquid-4N","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-4N-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772746194"},{"product_id":"3n-dark-brown-wella-professional-color-charm-permanent-liquid-hair-color-natural-shades-before-was-called-3n-311-dark-brown","title":"3N Dark Brown - Wella Professional Color Charm Permanent Liquid Hair Color - Natural Shades (Before was called 3N\/311 Dark Brown)","description":"\u003ch1\u003e3N Dark Brown\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eNatural Shades (N)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 3N\/311 Dark Brown)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47740332900572,"sku":"Wella-Liquid-3N","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-3N-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772746447"},{"product_id":"2n-very-dark-brown-wella-professional-color-charm-permanent-liquid-hair-color-natural-shades-before-was-called-2n-211-very-dark-brown","title":"2N Very Dark Brown - Wella Professional Color Charm Permanent Liquid Hair Color - Natural Shades (Before was called 2N\/211 Very Dark Brown)","description":"\u003ch1\u003e2N Very Dark Brown\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eNatural Shades (N)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 2N\/211 Very Dark Brown)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47740348203228,"sku":"Wella-Liquid-2N","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-2N-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772746608"},{"product_id":"1n-black-wella-professional-color-charm-permanent-liquid-hair-color-natural-shades-before-was-called-1n-051-black","title":"1N Black - Wella Professional Color Charm Permanent Liquid Hair Color - Natural Shades (Before was called 1N\/051 Black)","description":"\u003ch1\u003e1N Black\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eNatural Shades (N)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 1N\/051 Black)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47740436644060,"sku":"Wella-Liquid-1N","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-1N-Liquid-Permanent-Color-1000x1000-Q90-A_9bec15fd-54b9-4b78-a0e2-af5e8ca249b4.jpg?v=1772746796"},{"product_id":"9nn-intense-very-light-blonde-wella-professional-color-charm-permanent-liquid-hair-color-intense-natural-shades-before-was-called-9nn-intense-very-light-blonde","title":"9NN Intense Very Light Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Intense Natural Shades (Before was called 9NN Intense Very Light Blonde)","description":"\u003ch1\u003e9NN Intense Very Light Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eIntense Natural Shades (NN)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 9NN Intense Very Light Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47740721266908,"sku":"Wella-Liquid-9NN","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-9NN-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772747108"},{"product_id":"8nn-intense-light-blonde-wella-professional-color-charm-permanent-liquid-hair-color-intense-natural-shades-before-was-called-8nn-intense-light-blonde","title":"8NN Intense Light Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Intense Natural Shades (Before was called 8NN Intense Light Blonde)","description":"\u003ch1\u003e8NN Intense Light Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eIntense Natural Shades (NN)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 8NN Intense Light Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47740753936604,"sku":"Wella-Liquid-8NN","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-8NN-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772747320"},{"product_id":"7nn-intense-medium-blonde-wella-professional-color-charm-permanent-liquid-hair-color-intense-natural-shades-before-was-called-7nn-intense-medium-blonde","title":"7NN Intense Medium Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Intense Natural Shades (Before was called 7NN Intense Medium Blonde)","description":"\u003ch1\u003e7NN Intense Medium Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eIntense Natural Shades (NN)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 7NN Intense Medium Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47740767469788,"sku":"Wella-Liquid-7NN","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-7NN-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1776631351"},{"product_id":"6nn-intense-dark-blonde-wella-professional-color-charm-permanent-liquid-hair-color-intense-natural-shades-before-was-called-6nn-intense-dark-blonde","title":"6NN Intense Dark Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Intense Natural Shades (Before was called 6NN Intense Dark Blonde)","description":"\u003ch1\u003e6NN Intense Dark Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eIntense Natural Shades (NN)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 6NN Intense Dark Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47740826845404,"sku":"Wella-Liquid-6NN","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-6NN-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1776631240"},{"product_id":"5nn-intense-light-brown-wella-professional-color-charm-permanent-liquid-hair-color-intense-natural-shades-before-was-called-5nn-intense-light-brown","title":"5NN Intense Light Brown - Wella Professional Color Charm Permanent Liquid Hair Color - Intense Natural Shades (Before was called 5NN Intense Light Brown)","description":"\u003ch1\u003e5NN Intense Light Brown\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eIntense Natural Shades (NN)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 5NN Intense Light Brown)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47740994781404,"sku":"Wella-Liquid-5NN","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-5NN-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772747908"},{"product_id":"4nn-intense-medium-brown-wella-professional-color-charm-permanent-liquid-hair-color-intense-natural-shades-before-was-called-4nn-intense-medium-brown","title":"4NN Intense Medium Brown - Wella Professional Color Charm Permanent Liquid Hair Color - Intense Natural Shades (Before was called 4NN Intense Medium Brown)","description":"\u003ch1\u003e4NN Intense Medium Brown\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eIntense Natural Shades (NN)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 4NN Intense Medium Brown)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47741211574492,"sku":"Wella-Liquid-4NN","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-4NN-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772748145"},{"product_id":"12c-ultra-light-blonde-wella-professional-color-charm-permanent-liquid-hair-color-ash-shades-before-was-called-12c-1290-ultra-light-blonde","title":"12C Ultra Light Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Ash Shades (Before was called 12C\/1290 Ultra Light Blonde)","description":"\u003ch1\u003e12C Ultra Light Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eAsh Shades (C)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 12C\/1290 Ultra Light Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47741218619612,"sku":"Wella-Liquid-12C","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-12C-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772748454"},{"product_id":"12a-frosty-ash-blonde-wella-professional-color-charm-permanent-liquid-hair-color-ash-shades-before-was-called-12a-1210-frosty-ash-blonde","title":"12A Frosty Ash - Wella Professional Color Charm Permanent Liquid Hair Color - Ash Shades (Before was called 12A\/1210 Frosty Ash Blonde)","description":"\u003ch1\u003e12A Frosty Ash\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eAsh Shades (A)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 12A\/1210 Frosty Ash Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47741461856476,"sku":"Wella-Liquid-12A","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-12A-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772748763"},{"product_id":"10a-palest-ash-blonde-wella-professional-color-charm-permanent-liquid-hair-color-ash-shades-before-was-called-10a-1030-palest-ash-blonde","title":"10A Palest Ash Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Ash Shades (Before was called 10A\/1030 Palest Ash Blonde)","description":"\u003ch1\u003e10A Palest Ash Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eAsh Shades (A)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 10A\/1030 Palest Ash Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47741636018396,"sku":"Wella-Liquid-10A","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-10A-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772749341"},{"product_id":"9a-pale-ash-blonde-wella-professional-color-charm-permanent-liquid-hair-color-ash-shades-before-was-called-9a-940-pale-ash-blonde","title":"9A Pale Ash Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Ash Shades (Before was called 9A\/940 Pale Ash Blonde)","description":"\u003ch1\u003e9A Pale Ash Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eAsh Shades (A)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 9A\/940 Pale Ash Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47741790224604,"sku":"Wella-Liquid-9A","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-9A-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772749596"},{"product_id":"8a-light-ash-blonde-wella-professional-color-charm-permanent-liquid-hair-color-ash-shades-before-was-called-8a-740-5-light-ash-blonde","title":"8A Light Ash Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Ash Shades (Before was called 8A\/740.5 Light Ash Blonde)","description":"\u003ch1\u003e8A Light Ash Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eAsh Shades (A)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 8A\/740.5 Light Ash Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47742077075676,"sku":"Wella-Liquid-8A","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-8A-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772749846"},{"product_id":"7a-medium-smokey-ash-blonde-wella-professional-color-charm-permanent-liquid-hair-color-ash-shades-before-was-called-7a-672-medium-smokey-ash-blonde","title":"7A Medium Smokey Ash Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Ash Shades (Before was called 7A\/672 Medium Smokey Ash Blonde)","description":"\u003ch1\u003e7A Medium Smokey Ash Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eAsh Shades (A)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 7A\/672 Medium Smokey Ash Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47742093033692,"sku":"Wella-Liquid-7A","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-7A-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772750179"},{"product_id":"6a-dark-ash-blonde-wella-professional-color-charm-permanent-liquid-hair-color-ash-shades-before-was-called-6a-462-dark-smokey-ash-blonde","title":"6A Dark Ash Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Ash Shades (Before was called 6A\/462 Dark Smokey Ash Blonde)","description":"\u003ch1\u003e6A Dark Ash Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eAsh Shades (A)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 6A\/462 Dark Smokey Ash Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47742153326812,"sku":"Wella-Liquid-6A","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-6A-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772750428"},{"product_id":"5a-light-ash-brown-wella-professional-color-charm-permanent-liquid-hair-color-ash-shades-before-was-called-5a-246-light-ash-brown","title":"5A Light Ash Brown - Wella Professional Color Charm Permanent Liquid Hair Color - Ash Shades (Before was called 5A\/246 Light Ash Brown)","description":"\u003ch1\u003e5A Light Ash Brown\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eAsh Shades (A)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 5A\/246 Light Ash Brown)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47742481531100,"sku":"Wella-Liquid-5A","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-5A-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772750640"},{"product_id":"4a-medium-ash-brown-wella-professional-color-charm-permanent-liquid-hair-color-ash-shades-before-was-called-4a-237-medium-ash-brown","title":"4A Medium Ash Brown - Wella Professional Color Charm Permanent Liquid Hair Color - Ash Shades (Before was called 4A\/237 Medium Ash Brown)","description":"\u003ch1\u003e4A Medium Ash Brown\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eAsh Shades (A)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 4A\/237 Medium Ash Brown)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47744657522908,"sku":"Wella-Liquid-4A","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-4A-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772754935"},{"product_id":"3a-dark-ash-brown-wella-professional-color-charm-permanent-liquid-hair-color-ash-shades-before-was-called-3a-148-dark-ash-brown","title":"3A Dark Ash Brown - Wella Professional Color Charm Permanent Liquid Hair Color - Ash Shades (Before was called 3A\/148 Dark Ash Brown)","description":"\u003ch1\u003e3A Dark Ash Brown\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eAsh Shades (A)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 3A\/148 Dark Ash Brown)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47744800653532,"sku":"Wella-Liquid-3A","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-3A-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772755156"},{"product_id":"12aa-nordic-blonde-wella-professional-color-charm-permanent-liquid-hair-color-intense-ash-shades-before-was-called-12aa-1120-nordic-blonde","title":"12AA Nordic Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Intense Ash Shades (Before was called 12AA\/1120 Nordic Blonde)","description":"\u003ch1\u003e12AA Nordic Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eIntense\u003c\/strong\u003e \u003cstrong\u003eAsh Shades (AA)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 12AA\/1120 Nordic Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47745083932892,"sku":"Wella-Liquid-12AA","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-12AA-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772755754"},{"product_id":"7aa-medium-blonde-intense-ash-wella-professional-color-charm-permanent-liquid-hair-color-intense-ash-shades-before-was-called-7aa-632-medium-blonde-intense-ash","title":"7AA Medium Blonde Intense Ash - Wella Professional Color Charm Permanent Liquid Hair Color - Intense Ash Shades (Before was called 7AA\/632 Medium Blonde Intense Ash)","description":"\u003ch1\u003e7AA Medium Blonde Intense Ash\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eIntense\u003c\/strong\u003e \u003cstrong\u003eAsh Shades (AA)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 7AA\/632 Medium Blonde Intense Ash)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47745488027868,"sku":"Wella-Liquid-7AA","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-7AA-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772756148"},{"product_id":"6aa-dark-blonde-intense-ash-wella-professional-color-charm-permanent-liquid-hair-color-intense-ash-shades-before-was-called-6aa-542-ash-blonde","title":"6AA Dark Blonde Intense Ash - Wella Professional Color Charm Permanent Liquid Hair Color - Intense Ash Shades (Before was called 6AA\/542 Ash Blonde)","description":"\u003ch1\u003e6AA Dark Blonde Intense Ash\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eIntense\u003c\/strong\u003e \u003cstrong\u003eAsh Shades (AA)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 6AA\/542 Ash Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47962268238044,"sku":"Wella-Liquid-6AA","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-6AA-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1773273879"},{"product_id":"5aa-light-brown-intense-ash-wella-professional-color-charm-permanent-liquid-hair-color-intense-ash-shades-before-was-called-5aa-336-light-brown-intense-ash","title":"5AA Light Brown Intense Ash - Wella Professional Color Charm Permanent Liquid Hair Color - Intense Ash Shades (Before was called 5AA\/336 Light Brown Intense Ash)","description":"\u003ch1\u003e5AA Light Brown Intense Ash\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eIntense\u003c\/strong\u003e \u003cstrong\u003eAsh Shades (AA)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 5AA\/336 Light Brown Intense Ash)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47962510000348,"sku":"Wella-Liquid-5AA","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-5AA-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1773274077"},{"product_id":"10ng-honey-beige-blonde-wella-professional-color-charm-permanent-liquid-hair-color-natural-gold-shades-before-was-called-10ng-1070-honey-blonde","title":"10NG Honey Beige Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Natural Gold Shades (Before was called 10NG\/1070 Honey Blonde)","description":"\u003ch1\u003e10NG Honey Beige Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eNatural Gold Shades (NG)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 10NG\/1070 Honey Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47962572030172,"sku":"Wella-Liquid-10NG","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-10NG-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1773274335"},{"product_id":"9ng-sand-blonde-wella-professional-color-charm-permanent-liquid-hair-color-natural-gold-shades-before-was-called-9ng-sand-blonde","title":"9NG Sand Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Natural Gold Shades (Before was called 9NG Sand Blonde)","description":"\u003ch1\u003e9NG Sand Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eNatural Gold Shades (NG)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 9NG Sand Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47962797441244,"sku":"Wella-Liquid-9NG","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-9NG-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1773274500"},{"product_id":"8ng-light-beige-blonde-wella-professional-color-charm-permanent-liquid-hair-color-natural-gold-shades-before-was-called-8ng-light-beige-blonde","title":"8NG Light Beige Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Natural Gold Shades (Before was called 8NG Light Beige Blonde)","description":"\u003ch1\u003e8NG Light Beige Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eNatural Gold Shades (NG)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 8NG Light Beige Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47963052245212,"sku":"Wella-Liquid-8NG","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-8NG-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1773274785"},{"product_id":"10gv-honey-blonde-wella-professional-color-charm-permanent-liquid-hair-color-gold-shades-before-was-called-10gv-1036-honey-blonde","title":"10GV Honey Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Gold Shades (Before was called 10GV\/1036 Honey Blonde)","description":"\u003ch1\u003e10GV Honey Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of\u003cstrong\u003e Gold Shades (GV)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 10GV\/1036 Honey Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47963168833756,"sku":"Wella-Liquid-10GV","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-10GV-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1773275054"},{"product_id":"9g-soft-pure-gold-blonde-wella-professional-color-charm-permanent-liquid-hair-color-gold-shades-before-was-called-9g-soft-gold-blonde","title":"9G Soft Pure Gold Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Gold Shades (Before was called 9G Soft Gold Blonde)","description":"\u003ch1\u003e9G Soft Pure Gold Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of\u003cstrong\u003e Gold Shades (G)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 9G Soft Gold Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47963407188188,"sku":"Wella-Liquid-9G","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-9G-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1773275247"},{"product_id":"8g-light-golden-blonde-wella-professional-color-charm-permanent-liquid-hair-color-gold-shades-before-was-called-8g-841-light-gold-blonde","title":"8G Light Golden Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Gold Shades (Before was called 8G\/841 Light Gold Blonde)","description":"\u003ch1\u003e8G Light Golden Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of\u003cstrong\u003e Gold Shades (G)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 8G\/841 Light Gold Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47963531706588,"sku":"Wella-Liquid-8G","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-8G-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1773275423"},{"product_id":"7g-sunlight-blonde-brown-wella-professional-color-charm-permanent-liquid-hair-color-gold-shades-before-was-called-7g-725-sunlight-blonde-brown","title":"7G Sunlight Blonde Brown - Wella Professional Color Charm Permanent Liquid Hair Color - Gold Shades (Before was called 7G\/725 Sunlight Blonde Brown)","description":"\u003ch1\u003e7G Sunlight Blonde Brown\u003c\/h1\u003e\n\u003ch2\u003ePart of\u003cstrong\u003e Gold Shades (G)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 7G\/725 Sunlight Blonde Brown)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47963626176732,"sku":"Wella-Liquid-7G","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-7G-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1773275573"},{"product_id":"6g-hazel-blonde-wella-professional-color-charm-permanent-liquid-hair-color-gold-shades-before-was-called-6g-555-hazel-blonde","title":"6G Hazel Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Gold Shades (Before was called 6G\/555 Hazel Blonde)","description":"\u003ch1\u003e6G Hazel Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of\u003cstrong\u003e Gold Shades (G)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 6G\/555 Hazel Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47963823767772,"sku":"Wella-Liquid-6G","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-6G-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1773275728"},{"product_id":"5g-light-golden-brown-wella-professional-color-charm-permanent-liquid-hair-color-gold-shades-before-was-called-5g-435-light-gold-brown","title":"5G Light Golden Brown - Wella Professional Color Charm Permanent Liquid Hair Color - Gold Shades (Before was called 5G\/435 Light Gold Brown)","description":"\u003ch1\u003e5G Light Golden Brown\u003c\/h1\u003e\n\u003ch2\u003ePart of\u003cstrong\u003e Gold Shades (G)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 5G\/435 Light Gold Brown)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47964006777052,"sku":"Wella-Liquid-5G","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-5G-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1773275910"},{"product_id":"4g-dark-golden-brown-wella-professional-color-charm-permanent-liquid-hair-color-gold-shades-before-was-called-4g-257-dark-gold-brown","title":"4G Dark Golden Brown - Wella Professional Color Charm Permanent Liquid Hair Color - Gold Shades (Before was called 4G\/257 Dark Gold Brown)","description":"\u003ch1\u003e4G Dark Golden Brown\u003c\/h1\u003e\n\u003ch2\u003ePart of\u003cstrong\u003e Gold Shades (G)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 4G\/257 Dark Gold Brown)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47964090335452,"sku":"Wella-Liquid-4G","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-4G-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1773276098"},{"product_id":"8nw-light-natural-warm-blonde-wella-professional-color-charm-permanent-liquid-hair-color-natural-warm-shades-before-was-called-8nw-light-natural-warm-blonde","title":"8NW Light Natural Warm Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Natural Warm Shades (Before was called 8NW Light Natural Warm Blonde)","description":"\u003ch1\u003e8NW Light Natural Warm Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of\u003cstrong\u003e Natural Warm (NW)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 8NW Light Natural Warm Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47964325413084,"sku":"Wella-Liquid-8NW","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-8NW-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1773276642"},{"product_id":"7nw-medium-natural-warm-blonde-wella-professional-color-charm-permanent-liquid-hair-color-natural-warm-shades-before-was-called-7nw-medium-natural-warm-blonde","title":"7NW Medium Natural Warm Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Natural Warm Shades (Before was called 7NW Medium Natural Warm Blonde)","description":"\u003ch1\u003e7NW Medium Natural Warm Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of\u003cstrong\u003e Natural Warm (NW)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 7NW Medium Natural Warm Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47964499214556,"sku":"Wella-Liquid-7NW","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-7NW-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1776631118"},{"product_id":"6nw-dark-natural-warm-blonde-wella-professional-color-charm-permanent-liquid-hair-color-natural-warm-shades-before-was-called-6nw-dark-natural-warm-blonde","title":"6NW Dark Natural Warm Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Natural Warm Shades (Before was called 6NW\/Dark Natural Warm Blonde)","description":"\u003ch1\u003e6NW Dark Natural Warm Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of\u003cstrong\u003e Natural Warm (NW)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 6NW\/Dark Natural Warm Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47964501049564,"sku":"Wella-Liquid-6NW","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-6NW-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1776630994"},{"product_id":"5nw-light-natural-warm-brown-wella-professional-color-charm-permanent-liquid-hair-color-natural-warm-shades-before-was-called-5nw-light-natural-warm-brown","title":"5NW Light Natural Warm Brown - Wella Professional Color Charm Permanent Liquid Hair Color - Natural Warm Shades (Before was called 5NW Light Natural Warm Brown)","description":"\u003ch1\u003e5NW Light Natural Warm Brown\u003c\/h1\u003e\n\u003ch2\u003ePart of\u003cstrong\u003e Natural Warm (NW)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 5NW Light Natural Warm Brown)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47964503048412,"sku":"Wella-Liquid-5NW","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-5NW-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1773277135"},{"product_id":"4nw-medium-natural-warm-brown-wella-professional-color-charm-permanent-liquid-hair-color-natural-warm-shades-before-was-called-4nw-medium-natural-warm-brown","title":"4NW Medium Natural Warm Brown - Wella Professional Color Charm Permanent Liquid Hair Color - Natural Warm Shades (Before was called 4NW Medium Natural Warm Brown)","description":"\u003ch1\u003e4NW Medium Natural Warm Brown\u003c\/h1\u003e\n\u003ch2\u003ePart of\u003cstrong\u003e Natural Warm (NW)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 4NW Medium Natural Warm Brown)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47964576907484,"sku":"Wella-Liquid-4NW","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-4NW-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1773277285"},{"product_id":"3nw-dark-natural-warm-brown-wella-professional-color-charm-permanent-liquid-hair-color-natural-warm-shades-before-was-called-3nw-dark-natural-warm-brown","title":"3NW Dark Natural Warm Brown - Wella Professional Color Charm Permanent Liquid Hair Color - Natural Warm Shades (Before was called 3NW Dark Natural Warm Brown)","description":"\u003ch1\u003e3NW Dark Natural Warm Brown\u003c\/h1\u003e\n\u003ch2\u003ePart of\u003cstrong\u003e Natural Warm (NW)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 3NW Dark Natural Warm Brown)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47964735766748,"sku":"Wella-Liquid-3NW","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-3NW-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1773277452"},{"product_id":"7w-caramel-wella-professional-color-charm-permanent-liquid-hair-color-warm-shades-before-was-called-7w-caramel","title":"7W Caramel - Wella Professional Color Charm Permanent Liquid Hair Color - Warm Shades (Before was called 7W Caramel)","description":"\u003ch1\u003e7W Caramel\u003c\/h1\u003e\n\u003ch2\u003ePart of\u003cstrong\u003e Warm (W)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 7W Caramel)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":50088124416220,"sku":"Wella-Liquid-7W","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-7W-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1776630874"},{"product_id":"6w-praline-wella-professional-color-charm-permanent-liquid-hair-color-warm-shades-before-was-called-6w-praline","title":"6W Praline - Wella Professional Color Charm Permanent Liquid Hair Color - Warm Shades (Before was called 6W Praline)","description":"\u003ch1\u003e6W Praline\u003c\/h1\u003e\n\u003ch2\u003ePart of\u003cstrong\u003e Warm (W)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 6W Praline)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":50088125497564,"sku":"Wella-Liquid-6W","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-6W-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1776630705"}],"url":"https:\/\/beautywellness.ca\/collections\/wella-liquid-color.oembed?page=2","provider":"BeautyWellness.ca","version":"1.0","type":"link"}