{"title":"Wella Liquid Color - Intense Ash Shades","description":"","products":[{"product_id":"12aa-nordic-blonde-wella-professional-color-charm-permanent-liquid-hair-color-intense-ash-shades-before-was-called-12aa-1120-nordic-blonde","title":"12AA Nordic Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Intense Ash Shades (Before was called 12AA\/1120 Nordic Blonde)","description":"\u003ch1\u003e12AA Nordic Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eIntense\u003c\/strong\u003e \u003cstrong\u003eAsh Shades (AA)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 12AA\/1120 Nordic Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47745083932892,"sku":"Wella-Liquid-12AA","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-12AA-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772755754"},{"product_id":"7aa-medium-blonde-intense-ash-wella-professional-color-charm-permanent-liquid-hair-color-intense-ash-shades-before-was-called-7aa-632-medium-blonde-intense-ash","title":"7AA Medium Blonde Intense Ash - Wella Professional Color Charm Permanent Liquid Hair Color - Intense Ash Shades (Before was called 7AA\/632 Medium Blonde Intense Ash)","description":"\u003ch1\u003e7AA Medium Blonde Intense Ash\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eIntense\u003c\/strong\u003e \u003cstrong\u003eAsh Shades (AA)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 7AA\/632 Medium Blonde Intense Ash)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47745488027868,"sku":"Wella-Liquid-7AA","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-7AA-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772756148"},{"product_id":"6aa-dark-blonde-intense-ash-wella-professional-color-charm-permanent-liquid-hair-color-intense-ash-shades-before-was-called-6aa-542-ash-blonde","title":"6AA Dark Blonde Intense Ash - Wella Professional Color Charm Permanent Liquid Hair Color - Intense Ash Shades (Before was called 6AA\/542 Ash Blonde)","description":"\u003ch1\u003e6AA Dark Blonde Intense Ash\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eIntense\u003c\/strong\u003e \u003cstrong\u003eAsh Shades (AA)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 6AA\/542 Ash Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47962268238044,"sku":"Wella-Liquid-6AA","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-6AA-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1773273879"},{"product_id":"5aa-light-brown-intense-ash-wella-professional-color-charm-permanent-liquid-hair-color-intense-ash-shades-before-was-called-5aa-336-light-brown-intense-ash","title":"5AA Light Brown Intense Ash - Wella Professional Color Charm Permanent Liquid Hair Color - Intense Ash Shades (Before was called 5AA\/336 Light Brown Intense Ash)","description":"\u003ch1\u003e5AA Light Brown Intense Ash\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eIntense\u003c\/strong\u003e \u003cstrong\u003eAsh Shades (AA)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 5AA\/336 Light Brown Intense Ash)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47962510000348,"sku":"Wella-Liquid-5AA","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-5AA-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1773274077"}],"url":"https:\/\/beautywellness.ca\/collections\/wella-liquid-color-intense-ash-shades.oembed","provider":"BeautyWellness.ca","version":"1.0","type":"link"}