{"title":"Wella Liquid Color - Ash Shades","description":"","products":[{"product_id":"12c-ultra-light-blonde-wella-professional-color-charm-permanent-liquid-hair-color-ash-shades-before-was-called-12c-1290-ultra-light-blonde","title":"12C Ultra Light Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Ash Shades (Before was called 12C\/1290 Ultra Light Blonde)","description":"\u003ch1\u003e12C Ultra Light Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eAsh Shades (C)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 12C\/1290 Ultra Light Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47741218619612,"sku":"Wella-Liquid-12C","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-12C-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772748454"},{"product_id":"12a-frosty-ash-blonde-wella-professional-color-charm-permanent-liquid-hair-color-ash-shades-before-was-called-12a-1210-frosty-ash-blonde","title":"12A Frosty Ash - Wella Professional Color Charm Permanent Liquid Hair Color - Ash Shades (Before was called 12A\/1210 Frosty Ash Blonde)","description":"\u003ch1\u003e12A Frosty Ash\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eAsh Shades (A)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 12A\/1210 Frosty Ash Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47741461856476,"sku":"Wella-Liquid-12A","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-12A-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772748763"},{"product_id":"10a-palest-ash-blonde-wella-professional-color-charm-permanent-liquid-hair-color-ash-shades-before-was-called-10a-1030-palest-ash-blonde","title":"10A Palest Ash Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Ash Shades (Before was called 10A\/1030 Palest Ash Blonde)","description":"\u003ch1\u003e10A Palest Ash Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eAsh Shades (A)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 10A\/1030 Palest Ash Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47741636018396,"sku":"Wella-Liquid-10A","price":5.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-10A-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772749341"},{"product_id":"9a-pale-ash-blonde-wella-professional-color-charm-permanent-liquid-hair-color-ash-shades-before-was-called-9a-940-pale-ash-blonde","title":"9A Pale Ash Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Ash Shades (Before was called 9A\/940 Pale Ash Blonde)","description":"\u003ch1\u003e9A Pale Ash Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eAsh Shades (A)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 9A\/940 Pale Ash Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47741790224604,"sku":"Wella-Liquid-9A","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-9A-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772749596"},{"product_id":"8a-light-ash-blonde-wella-professional-color-charm-permanent-liquid-hair-color-ash-shades-before-was-called-8a-740-5-light-ash-blonde","title":"8A Light Ash Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Ash Shades (Before was called 8A\/740.5 Light Ash Blonde)","description":"\u003ch1\u003e8A Light Ash Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eAsh Shades (A)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 8A\/740.5 Light Ash Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47742077075676,"sku":"Wella-Liquid-8A","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-8A-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772749846"},{"product_id":"7a-medium-smokey-ash-blonde-wella-professional-color-charm-permanent-liquid-hair-color-ash-shades-before-was-called-7a-672-medium-smokey-ash-blonde","title":"7A Medium Smokey Ash Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Ash Shades (Before was called 7A\/672 Medium Smokey Ash Blonde)","description":"\u003ch1\u003e7A Medium Smokey Ash Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eAsh Shades (A)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 7A\/672 Medium Smokey Ash Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47742093033692,"sku":"Wella-Liquid-7A","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-7A-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772750179"},{"product_id":"6a-dark-ash-blonde-wella-professional-color-charm-permanent-liquid-hair-color-ash-shades-before-was-called-6a-462-dark-smokey-ash-blonde","title":"6A Dark Ash Blonde - Wella Professional Color Charm Permanent Liquid Hair Color - Ash Shades (Before was called 6A\/462 Dark Smokey Ash Blonde)","description":"\u003ch1\u003e6A Dark Ash Blonde\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eAsh Shades (A)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 6A\/462 Dark Smokey Ash Blonde)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47742153326812,"sku":"Wella-Liquid-6A","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-6A-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772750428"},{"product_id":"5a-light-ash-brown-wella-professional-color-charm-permanent-liquid-hair-color-ash-shades-before-was-called-5a-246-light-ash-brown","title":"5A Light Ash Brown - Wella Professional Color Charm Permanent Liquid Hair Color - Ash Shades (Before was called 5A\/246 Light Ash Brown)","description":"\u003ch1\u003e5A Light Ash Brown\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eAsh Shades (A)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 5A\/246 Light Ash Brown)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47742481531100,"sku":"Wella-Liquid-5A","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-5A-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772750640"},{"product_id":"4a-medium-ash-brown-wella-professional-color-charm-permanent-liquid-hair-color-ash-shades-before-was-called-4a-237-medium-ash-brown","title":"4A Medium Ash Brown - Wella Professional Color Charm Permanent Liquid Hair Color - Ash Shades (Before was called 4A\/237 Medium Ash Brown)","description":"\u003ch1\u003e4A Medium Ash Brown\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eAsh Shades (A)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 4A\/237 Medium Ash Brown)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47744657522908,"sku":"Wella-Liquid-4A","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-4A-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772754935"},{"product_id":"3a-dark-ash-brown-wella-professional-color-charm-permanent-liquid-hair-color-ash-shades-before-was-called-3a-148-dark-ash-brown","title":"3A Dark Ash Brown - Wella Professional Color Charm Permanent Liquid Hair Color - Ash Shades (Before was called 3A\/148 Dark Ash Brown)","description":"\u003ch1\u003e3A Dark Ash Brown\u003c\/h1\u003e\n\u003ch2\u003ePart of \u003cstrong\u003eAsh Shades (A)\u003c\/strong\u003e Series • Wella Professional Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eNEW LOOK \u0026amp; NUMBER SYSTEM • \u003c\/span\u003e\u003cspan style=\"color: rgb(1, 177, 152);\"\u003eSAME GREAT FORMULA!\u003cbr\u003e\u003c\/span\u003e(Before was called 3A\/148 Dark Ash Brown)\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-E.jpg?v=1772740287\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver \u003cstrong\u003evibrant color that is exceptionally fade resistant\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty free\u003c\/li\u003e\n\u003cli\u003eIntense color and up to 43% more shine\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eEasy to use with bottle application\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting results\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone color\u003c\/li\u003e\n\u003cli\u003ePermanent liquid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cp\u003eTips for achieving optimum coverage on gray hair:\u003c\/p\u003e\n\u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e\n\u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e\n\u003cp\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e\n\u003cp\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-C.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-A.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/0-Wella-Professional-Color-Charm-Permanent-Liquid-Hair-Color-1000x1000-Q90-B.jpg?v=1772740460\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47744800653532,"sku":"Wella-Liquid-3A","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/4798\/1727\/files\/Wella-Color-Charm-3A-Liquid-Permanent-Color-1000x1000-Q90-A.jpg?v=1772755156"}],"url":"https:\/\/beautywellness.ca\/collections\/wella-liquid-color-ash-shades.oembed","provider":"BeautyWellness.ca","version":"1.0","type":"link"}